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A Web Site should project the Quality and Image of the Organization that it represents

A Web Site for any Professional Organization should have  well defined and concisely written content and well written and a highly coordinated  design.

It should NEVER  have

    bad links,  links that produce an error message or

    bad pages, pages that do not contain what the user expects.

When a user encounters such errors they project that lack of quality on the organization itself


It is possible in any site for such errors to arise.

These will more likely happen when there is more frequent revision to sites.

However they can happen even when there is relatively little change to a site.

What is IMPORTANT is to catch and CORRECT these errors before  the coutomer / client / patient  sees them.

This is accomplished by a regular well planned program of testing designed to catch these errors.

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